New Design. New Opportunities.

All Recollective customers are now running the updated interface we announced on April 15th. This new look is a dramatic, and yet completely natural, evolution of the Recollective experience.

We’ve received fantastic feedback to date and continue to incorporate everyone’s input. The entire platform was born out of real needs in the field and this hasn’t changed. We also have a lot more in store for the second half of 2015.

Visit Recollective.com now to view a new screenshot tour that walks you through the platform’s features through the eyes of our fictitious travel business, “Rail Canada”. What you’ll notice is a simpler, clutter-free design that lets your brand, content and people truly stand out.

Our goal is to make the design elegant while ultimately unnoticed. If you’re thinking about it, we haven’t done our jobs. It should anticipate your needs, prevent common mistakes and simply get out of your way.

Recollective Site LoginImproved branding means you can consistently convey the look and feel of your agency or client brand, right down to a theme colour that pervades the site. Everything blue in our sample screenshots can be equally green, orange or hot pink (you can customize it per study). Continue reading

Fresh Look for Recollective

mysterious-spherical-objects-under-red-cloth_600A fantastic new interface design is now available for an exclusive preview by Recollective customers. If you’re a Recollective customer, you may soon notice a toggle inside your studies as shown below. It grants you access to a fully functional and live preview of this new look. If you don’t see this toggle in your Recollective study, please visit a study in your Recollective demonstration site.

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This preview is only available to Analysts. Your participants, clients and moderators will not see any interface changes nor will they see the preview option. As an Analyst, you can manage your study in the new interface or exit the preview at any time. 

You’ll be happy to know that 99% of the functionality has not changed at all. There will be nothing to re-learn. What we’ve done is relocate and minimize the importance of that grey, right-hand ‘Control Panel’. It’s now on the left and only appears when you access administrative functions.

The new interface is so streamlined that participants never need to see a side panel. Everything they need is now accessible from the page header. In short, we’ve grouped related options, reduced navigation steps and did away with all unnecessary clutter. You and your participants can now focus on what matters most: the community experience and your research results.

You will be able to decide when the new design is permanently enabled for your site by selecting a preferred date in May. Your dedicated Implementation Consultant will be in touch soon to schedule this date and answer any questions you might have. All new sites launching in May will begin with the new design already enabled.

Design Goals

We pride ourselves on Recollective’s clean layout and overall usability, but we’re not the type to be easily satisfied. We knew it could be better after all we’ve learned from our global customer base.

For this update, we had some specific goals in mind:

  • Improve overall usability and modernize the appearance
  • Consolidate features rapidly added since 2011
  • Decrease interface complexity for administrators and participants
  • Better align administrator and participant experiences
  • Further optimize the mobile and tablet experience
  • Allow customized colour theming for more integrated branding
  • Establish a new foundation for future functionality

Questions and Feedback

Please use the fully-functional preview option now to familiarize yourself with the new look. Once you are in the new design you’ll be greeted by brief tour. You’ll also receive an invitation to attend one of two live webinars about the new design.

We would greatly appreciate it if you’d send us your feedback either by speaking with your Implementation Consultant or by clicking the Support button inside Recollective.

If you’re not yet a customer, please contact us for a personal demonstration. We sincerely hope you enjoy this new design.

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New Image Review Zoom

 

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Recollective is centred on an activity-based approach of guiding participants through tasks that can gather a rich set of multimedia responses. The task types supported by Recollective are akin to the question types of a survey, except that the focus is more qualitative in nature, interactive and ultimately social.

One of Recollective’s most popular task types is “Image Review”. It lets you upload an image and define up to three types of markers that participants can drag onto the image. Each placed marker can be accompanied by an annotation that answers a custom follow-up question like, “Why do you like this part of the image?”. You can also collect a rating for the image and additional commentary.

We recently updated the Image Review task type to support very large and highly detailed images by allowing participants to quickly zoom in and out as needed. Continue reading

Lenny Murphy Joins Ramius’ Recollective Advisory Board

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FOR IMMEDIATE RELEASE

MARKET RESEARCH INDUSTRY LUMINARY LEONARD MURPHY JOINS RECOLLECTIVE ADVISORY BOARD AT RAMIUS CORPORATION

Murphy to advise Ramius on strategic matters including alliances, product direction, and industry trends and opportunities

 

March 3, 2015

 

OTTAWA, CANADA ­­– Ramius Corporation today announced that Leonard Murphy has joined the Recollective Advisory Board at Ramius Corporation.

Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-­up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-­in-­Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start­-ups via his consulting practice. Continue reading

GfK selects Ramius’ Recollective Insights Platform

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FOR IMMEDIATE RELEASE


GFK
SELECTS RAMIUS’ RECOLLECTIVE AS ITS QUALITATIVE COMMUNITY INSIGHTS PLATFORM GLOBALLY

The world’s fourth largest market research firm will use Recollective to facilitate research projects undertaken by its teams across its offices in over 100 countries

 

February 10, 2015

 

OTTAWA, CANADA — Ramius Corporation today announced that GfK SE, the fourth largest market research firm in the world, has chosen Recollective as its qualitative insights community platform, to be deployed by the firm’s global research teams across its more than 100 offices around the world.

Ramius’ Recollective is a cloud-based platform for conducting qualitative research studies and developing marketing research online communities. Developed in collaboration with leading market researchers, the software supports research engagements of all sizes and durations. With full mobile support, Recollective allows researchers to engage participants anywhere and anytime, in activity-based social exercises integrating text, images, video, or specific proprietary rich media task types.

Christoph Mischke, Research Manager at GfK commented, “After an extensive review of all leading online qualitative research platforms, GfK chose Ramius’ Recollective because of its extensive research capabilities, ease of use and diverse reporting options. We were particularly pleased with the flexibility it offers, which will allow us to add further to the way we bring qualitative research to life online.” Continue reading

Online Qualitative Research Best Practices Webinar

We recently delivered a free webinar on the subject of brand engagement, specifically to discuss the topic of online qualitative research best practices.

Joining Ramius on the webinar was Luke Cahill, Managing Principal at REAL Insight who are doing some fantastic, innovative research using Recollective. In the webinar we talk about the things to consider when planning an online qual research project and Luke walks through several case studies and best practices.

We’ve kept a copy of the video which you can access and share through Vimeo (http://vimeo.com/ramiuscorp/insight-community-best-practices) or watch below.

We hope you enjoy it! As ever, please get in touch with any questions.

New Activity Guidance Options

We recently released a new Study Setting that provides administrators with better control over the automated guidance that helps participants find and return to activities in a study. This guidance system can now be simplified or completely disabled.

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Activity Guidance Overview

Recollective studies are made up of activities and each activity may contain one or more tasks (e.g. video submission, image review, text response, etc.). The tasks in an activity are always in sequence like a set of survey questions. Activities are also given an order for completion as they typically belong to a logical overall sequence. The order of activities is often used in combination with a schedule that progressively reveals the activities over the duration of a study. Continue reading

True Multilingual Support

The world is indeed becoming a smaller and smaller place and so Recollective has again expanded its international reach and appeal by adding true multilingual support to its platform.

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We’ve always supported multiple languages for the interface, but it’s now possible for researchers to input translated text into the same field, on same form, and have Recollective automatically personalize the experience for each participant.

True multilingual support avoids the unwanted clutter of duplicated introductions, instructions and labels. It ultimately streamlines the experience, improves usability and thus boosts response rates. It also ensures that cloning studies for translation is no longer necessary. You can avoid splitting up study participants based on language when every voice should be heard together. This is particularly relevant in geographies that have more than one official language.

Recollective’s new multilingual capability applies to all key areas, including the site name, study name, screening questions, study overview, activities, tasks, discussions and more. Every aspect of the participant experience can be experienced in the person’s native language with freedom to even switch languages at will. Continue reading

Recollective partner Lexia wins Merca 2.0 award for best market research agency in Mexico

Ramius is extremely pleased to offer our congratulations to Lexia, a leading Recollective partner in Mexico, on winning the 2014 Merca 2.0 award for best marketing research agency. 

Here’s a snippet from their blog post, or read the full release here.

MERCA 2.0 AWARD BEST AGENCY 2014LEXIA wants to share with you this news that fills us with joy and pride of having been awarded for the second time by the renowned magazine Merca 2.0 for Best Market Research Agency, the first time was in 2008.

These Merca 2.0 prizes are awarded to the most outstanding companies in marketing industry domestic and international. Thus, the leading magazine honors marketing agencies, media and strategies more relevant this year.

In the twelfth edition of the award, the editorial team selected players in the industry that this year were protagonists thanks to the effectiveness of their campaigns, achievements and recognitions met, as well as the growth and impact they had at a business level.

Research Strategy Group partners with Ramius and Recollective

FOR IMMEDIATE RELEASE

Predictive research pioneer Research Strategy Group chooses Recollective® to power their online community solutions

Ottawa, Canada – December, 2014 Ramius Corporation (www.ramius.net) announced today that Research Strategy Group (www.rsginc.net) has chosen the Recollective Professional platform to power their rsgIncubate online community offering.

 

Research-Strategy-Group_online“We like Recollective because the respondent experience is so enjoyable. And from our side, since rsgIncubate is a co-creation platform, and our communities are small and heavily moderated, we need to be able to go in depth with the consumer. Recollective is the perfect solution for our totally custom offering.” Jim Peterson, Managing Director

 

Recollective was designed with the primary purpose of helping organizations make better business decisions. That goal meshes perfectly with Research Strategy Group’s focus on predictive research to help their clients make better decisions based on what’s going to happen.

“The Recollective platform dovetails nicely with our proprietary prediction market, rsgPredict. The combination of co-creation and prediction represent real innovation for our clients.” Anne Coulter, Managing Director

Recollective Professional is a white-label, multi-purpose research platform that makes it possible for agencies like Research Strategy Group to not only impose their own visual style and branding on an online research community, but to add their own flair and creativity to how it’s used.

“RSG are constantly looking for ways to innovate which is exactly what we’re trying to do with Recollective,” said Stephen Thompson, EVP of Ramius. “We’re really excited about how they’re using the software and are looking forward to a very successful relationship.” Continue reading