Lenny Murphy Joins Ramius Recollective Advisory Board

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FOR IMMEDIATE RELEASE

MARKET RESEARCH INDUSTRY LUMINARY LEONARD MURPHY JOINS RECOLLECTIVE ADVISORY BOARD AT RAMIUS CORPORATION

Murphy to advise Ramius on strategic matters including alliances, product direction, and industry trends and opportunities

 

March 3, 2015

 

OTTAWA, CANADA ­­– Ramius Corporation today announced that Leonard Murphy has joined the Recollective Advisory Board at Ramius Corporation.

Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-­up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-­in-­Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start­-ups via his consulting practice.

He is involved with numerous organizations including The ARF, NY AMA NewMR & MRGA, Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of market research and how to deliver maximum impact at many events annually.

As a member of the Recollective Advisory Board, Murphy will provide insight and guidance to Ramius’ leadership team in the strategic planning of the company’s qualitative community insights platform.

Ramius’ Recollective is a cloud­ based platform for conducting qualitative research studies and developing marketing research online communities. Developed in collaboration with leading market researchers, the software supports research engagements of all sizes and durations. With full mobile support, Recollective allows researchers to engage participants anywhere and anytime, in activity­-based social exercises integrating text, images, video, or specific proprietary rich media task types.

“Ramius is very excited to have Leonard Murphy join the Recollective Advisory Board. Lenny is the market research industry’s premier connector. His incredible contact base and unparalleled insight into the trends and current happenings in our industry will be hugely beneficial in our efforts to drive Recollective forward,” said Alfred Jay, CEO of Ramius Corporation.

“I am looking forward to working with the executive team at Ramius to assist them in their efforts to advance Recollective as the premier community-­based qualitative insights platform on the market today and into the future. Recollective has been well received by market researchers already, but its impact is still in the early stages. Ramius is a company that has demonstrated technological and strategic leadership and I am proud to join the Recollective Advisory Board,” said Leonard Murphy.

Since Ramius launched Recollective in late 2011, hundreds of market research firms from around the world have used the software to conduct online research studies to inform decision ­making in enterprises in industries including automotive, healthcare, financial services, entertainment, consumer packaged goods,fashion, electronics, telecommunications, technology and government.

 

ABOUT RECOLLECTIVE

Recollective is an online community­-based research platform on which businesses can engage customers,employees, or others to identify new insights to improve and accelerate business execution. Delivered as a cloud­-based service, Recollective was first released in late 2011. Since then, Recollective has been implemented by many of the world’s leading marketing research agencies and consumer brands.

Recollective is offered in a range of configurations and languages to meet the needs of professional researchers at market research agencies and large enterprises, as well as those of non-­professional researchers at small and medium­-sized businesses. On Recollective, businesses can easily engage stakeholders in structured or unstructured activities within their own private community supported by familiar social features. Information may be collected, socialized and analyzed via computer or mobile device and incorporates text, images, audio, video, files, and rich media exercises.

(http://recollective.com)

 

ABOUT RAMIUS CORPORATION

Ramius Corporation, the developer of Recollective, is an enterprise software company focused on the development, deployment, and support of cloud­-based social software for engagement and research. Ramius partners with the world’s leading market researchers to provide them with innovative community-­based qualitative research platforms on which people can be engaged for the purpose of identifying new insights to inform decision making. Founded in 1998, Ramius is a privately­-held Canadian company based in the Ottawa region.

(http://ramius.net)

Contact Information:

Alfred Jay
Founder & CEO
Ramius Corporation
(613) 369­5223
ajay@ramius.net

Please download the PDF version of this press release.

GfK selects Ramius’ Recollective Insights Platform

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FOR IMMEDIATE RELEASE


GFK
SELECTS RAMIUS’ RECOLLECTIVE AS ITS QUALITATIVE COMMUNITY INSIGHTS PLATFORM GLOBALLY

The world’s fourth largest market research firm will use Recollective to facilitate research projects undertaken by its teams across its offices in over 100 countries

 

February 10, 2015

 

OTTAWA, CANADA — Ramius Corporation today announced that GfK SE, the fourth largest market research firm in the world, has chosen Recollective as its qualitative insights community platform, to be deployed by the firm’s global research teams across its more than 100 offices around the world.

Ramius’ Recollective is a cloud-based platform for conducting qualitative research studies and developing marketing research online communities. Developed in collaboration with leading market researchers, the software supports research engagements of all sizes and durations. With full mobile support, Recollective allows researchers to engage participants anywhere and anytime, in activity-based social exercises integrating text, images, video, or specific proprietary rich media task types.

Christoph Mischke, Research Manager at GfK commented, “After an extensive review of all leading online qualitative research platforms, GfK chose Ramius’ Recollective because of its extensive research capabilities, ease of use and diverse reporting options. We were particularly pleased with the flexibility it offers, which will allow us to add further to the way we bring qualitative research to life online.”

Alfred Jay, CEO of Ramius Corporation, the developer of Recollective, added, “Ramius is very excited to have been selected by GfK in this global agreement. Having worked with GfK offices in several countries in the past, we have always been excited by their innovative approaches. We’re looking forward to working with GfK teams in over 100 countries to more broadly implement Recollective research communities to identify new insights for clients.”

Since Ramius launched Recollective in late 2011, hundreds of market research firms from around the world have used the software to conduct online research studies to inform decision-making in enterprises in industries including automotive, healthcare, financial services, entertainment, consumer packaged goods, fashion, electronics, telecommunications, technology and government.

Continue reading

Online Qualitative Research Best Practices Webinar

We recently delivered a free webinar on the subject of brand engagement, specifically to discuss the topic of online qualitative research best practices.

Joining Ramius on the webinar was Luke Cahill, Managing Principal at REAL Insight who are doing some fantastic, innovative research using Recollective. In the webinar we talk about the things to consider when planning an online qual research project and Luke walks through several case studies and best practices.

We’ve kept a copy of the video which you can access and share through Vimeo (http://vimeo.com/ramiuscorp/insight-community-best-practices) or watch below.

We hope you enjoy it! As ever, please get in touch with any questions.

New Activity Guidance Options

We recently released a new Study Setting that provides administrators with better control over the automated guidance that helps participants find and return to activities in a study. This guidance system can now be simplified or completely disabled.

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Activity Guidance Overview

Recollective studies are made up of activities and each activity may contain one or more tasks (e.g. video submission, image review, text response, etc.). The tasks in an activity are always in sequence like a set of survey questions. Activities are also given an order for completion as they typically belong to a logical overall sequence. The order of activities is often used in combination with a schedule that progressively reveals the activities over the duration of a study. Continue reading

True Multilingual Support

The world is indeed becoming a smaller and smaller place and so Recollective has again expanded its international reach and appeal by adding true multilingual support to its platform.

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We’ve always supported multiple languages for the interface, but it’s now possible for researchers to input translated text into the same field, on same form, and have Recollective automatically personalize the experience for each participant.

True multilingual support avoids the unwanted clutter of duplicated introductions, instructions and labels. It ultimately streamlines the experience, improves usability and thus boosts response rates. It also ensures that cloning studies for translation is no longer necessary. You can avoid splitting up study participants based on language when every voice should be heard together. This is particularly relevant in geographies that have more than one official language.

Recollective’s new multilingual capability applies to all key areas, including the site name, study name, screening questions, study overview, activities, tasks, discussions and more. Every aspect of the participant experience can be experienced in the person’s native language with freedom to even switch languages at will. Continue reading