We recently released a new Study Setting that provides administrators with better control over the automated guidance that helps participants find and return to activities in a study. This guidance system can now be simplified or completely disabled.
Activity Guidance Overview
Recollective studies are made up of activities and each activity may contain one or more tasks (e.g. video submission, image review, text response, etc.). The tasks in an activity are always in sequence like a set of survey questions. Activities are also given an order for completion as they typically belong to a logical overall sequence. The order of activities is often used in combination with a schedule that progressively reveals the activities over the duration of a study. Continue reading
The world is indeed becoming a smaller and smaller place and so Recollective has again expanded its international reach and appeal by adding true multilingual support to its platform.
We’ve always supported multiple languages for the interface, but it’s now possible for researchers to input translated text into the same field, on same form, and have Recollective automatically personalize the experience for each participant.
True multilingual support avoids the unwanted clutter of duplicated introductions, instructions and labels. It ultimately streamlines the experience, improves usability and thus boosts response rates. It also ensures that cloning studies for translation is no longer necessary. You can avoid splitting up study participants based on language when every voice should be heard together. This is particularly relevant in geographies that have more than one official language.
Recollective’s new multilingual capability applies to all key areas, including the site name, study name, study overview, activities, tasks, discussions and more. Every aspect of the participant experience can be experienced in the person’s native language with freedom to even switch languages at will. Continue reading
Ramius is extremely pleased to offer our congratulations to Lexia, a leading Recollective partner in Mexico, on winning the 2014 Merca 2.0 award for best marketing research agency.
Here’s a snippet from their blog post, or read the full release here.
LEXIA wants to share with you this news that fills us with joy and pride of having been awarded for the second time by the renowned magazine Merca 2.0 for Best Market Research Agency, the first time was in 2008.
These Merca 2.0 prizes are awarded to the most outstanding companies in marketing industry domestic and international. Thus, the leading magazine honors marketing agencies, media and strategies more relevant this year.
In the twelfth edition of the award, the editorial team selected players in the industry that this year were protagonists thanks to the effectiveness of their campaigns, achievements and recognitions met, as well as the growth and impact they had at a business level.
FOR IMMEDIATE RELEASE
Predictive research pioneer Research Strategy Group chooses Recollective® to power their online community solutions
Ottawa, Canada – December, 2014 Ramius Corporation (www.ramius.net) announced today that Research Strategy Group (www.rsginc.net) has chosen the Recollective Professional platform to power their rsgIncubate online community offering.
“We like Recollective because the respondent experience is so enjoyable. And from our side, since rsgIncubate is a co-creation platform, and our communities are small and heavily moderated, we need to be able to go in depth with the consumer. Recollective is the perfect solution for our totally custom offering.” Jim Peterson, Managing Director
Recollective was designed with the primary purpose of helping organizations make better business decisions. That goal meshes perfectly with Research Strategy Group’s focus on predictive research to help their clients make better decisions based on what’s going to happen.
“The Recollective platform dovetails nicely with our proprietary prediction market, rsgPredict. The combination of co-creation and prediction represent real innovation for our clients.” Anne Coulter, Managing Director
Recollective Professional is a white-label, multi-purpose research platform that makes it possible for agencies like Research Strategy Group to not only impose their own visual style and branding on an online research community, but to add their own flair and creativity to how it’s used.
“RSG are constantly looking for ways to innovate which is exactly what we’re trying to do with Recollective,” said Stephen Thompson, EVP of Ramius. “We’re really excited about how they’re using the software and are looking forward to a very successful relationship.” Continue reading
Recollective received another major update and it includes several important features that ensure Recollective remains the best online marketing research platform. This post covers in greater detail the new Grid task type.
Recollective is primarily a platform for qualitative research but it includes an activity and task-based structure that can simulate the flow of a traditional survey and thus it’s ideal for hybrid studies.
In addition to the quantitative task types it already possesses, Recollective now includes a beautiful and versatile Grid Task Type (also known as a matrix question).
A grid task is a series of columns that can be selected for any number of rows you wish to define. It’s effectively a table filled with checkboxes or radio-buttons and can be used in many different ways such as rating, categorizing and ranking any list of items, features, ideas, statements or concepts.
The task remains qualitative in that it provides the ability to collect commentary for each row-level response and you can give participants the opportunity to add their own rows.
To help with the monotony of a big table, rows and columns can be richly formatted and they can even include inline images. Continue reading